This video recaps a successful year for the O'Fallon Chamber of Commerce & Industries in 2015. The O'Fallon Chamber of Commerce & Industries is committed to promoting the economic vitality of O’Fallon and the St. Charles County Region by engaging its members in networking and educational opportunities, while advocating for pro-business public policy.
Whether you are just starting out with online marketing for your small business or are looking for fresh ideas, I probably don’t have to tell you that there’s no shortage of strategies and tactics to get familiar with. In fact there are so many hints, tips, methods and models to be followed that it can be difficult to know which ones are most effective.
The Best of the Best Small Business Online Marketing Ideas
I thought I’d put together a quick overview of what I believe to be three small business online marketing ideas that, when you work on them with your local St Charles or St Louis SEO company, will really help to drive traffic to your website, pull in new leads, or generate more sales to your existing customers.
1. Attract New Business with Lead Magnets
Assuming you have a business website (if not, getting one built by a St Charles website design firm will be the best online marketing idea of all), developing lead magnets is a great way to engage with your market and turn visitors into sales leads.
A lead magnet basically comprises some very specific, valuable information that your prospective customers can actually use to solve a problem or derive some other benefit from. However, you have to make sure that you get something in return for providing that information.
In short, you provide the information in return for contact details and permission to begin marketing directly to those who sign up for the lead magnet. Digital Marketer CEO, Ryan Deiss provides a very full explanation of lead magnets and how to use them in his DM Blog post called 9 Lead Magnet Ideas and Examples, in which he offers insightful tips such as the importance of making lead magnets that prospects can gain immediate value from.
A four-month course of training by email for instance, is not a good lead magnet example, but a single-page checklist of tips for solving a specific problem could be ideal.
2. Throw out Some Link Bait
While it’s a horrible sounding term, link bait is another method of pulling visitors to your website and getting your products or services under their noses.
Link bait can be any form of online content that you create, such as a blog post, an infographic, a quiz, or even just a photograph if it’s interesting enough. However, as Google’s Matt Cutts points out in a post on his personal blog (the post is called SEO Advice: linkbait and linkbaiting), link bait trumps everyday content by being especially attention-grabbing, therefore seducing lots of other marketers and content-creators to link to it. In order to make your content link-worthy, you need to make it a little bit special. You might do this in one of the following ways:
3. Share Past Successes with Case Studies
To make a change from telling your audience what you can do for them, tell them about what you’ve done for existing customers. Have your St Charles web design provider create a section on your website in which you can create a portfolio of case studies, detailing the ways in which you’ve helped existing customers solve their problems or met their objectives.
As leading web influencer Neil Patel explains in his QuickSprout article 21 Big Marketing Ideas for Small Marketing Budgets, you can get your satisfied customers to contribute to case studies by using their own words to explain how your business helped them.
Prospective customers always like to see tangible evidence of a provider’s expertise. Case studies are a great way to get that evidence out there.
Give Your Small Business a Big Marketing Impact
The beauty of the three online marketing ideas I’ve outlined here is that they don’t require a big budget to pull off successfully. All it takes is some time and effort to create the necessary content. If you struggle to find the time for these marketing activities, the content creation can easily be outsourced to a managed marketing solutions provider or digital marketing agency.
Ken Tucker, owner of Changescape Web, is a Small Business Online Marketing Expert in St. Charles. Changescape Web is a provider of web design and search engine optimization in St Charles, MO. We also offer fully managed marketing solutions. To find out more about our managed marketing packages, just fill out our online marketing inquiry form or give us a call at 636.947.6200.
Tickets are now on sale for the O’Fallon Chamber’s 4th Annual Taste of Vegas casino night presented by Krey Distributing on Saturday, February 20, 2016. The event will take place at the O’Fallon City Hall Gymnasium located at 100 North Main Street in O'Fallon, Missouri.
This black tie optional evening will begin at 6:00 p.m. with food samplings from the area’s finest establishments along with wine, beer and spirit tastings. Then from 7:30 to 10:00 p.m. attendees will be able to try their luck on several casino tables that will be available, including Black Jack, Poker/Texas Hold'em, Craps, and Roulette. Guest will then be able to trade in their winnings for raffle tickets for a chance to win some great prizes that will be drawn at 10:30 p.m. concluding the evening.
“Casino nights are a great way to try out games that you normally wouldn’t play at a traditional casino. There is no experience needed and no pressure, so you can really have fun!” says Sara Henderson, staff organizer for the event.
Live entertainment and dancing will also be provided throughout the night starting with the smooth jazz styling’s of Nick Calandro and finishing with the award winning band Rhythm of the Nite that has earned the reputation as one of the premier wedding bands in all of St. Louis.
The Taste of Vegas event will truly make you feel as if you’re in the heart of Las Vegas and will draw a mix of area residents and business people. General Admission is $45 per person and includes tastings from O'Fallon's finest restaurants, drinks, 2 raffle entries, $5,000 in gaming money, and live entertainment with dancing. Tickets must be purchased in advance by calling 636-240-1818 or online at www.OFallonChamber.org/Casino. No one under 21 will be admitted and tickets will not be sold the evening of the event.
Sponsors include: Krey Distributing, People's Savings Bank, Extreme Electrical, Spectrum Business, Country Side Flooring America, BJC Healthcare, Promotions Pronto, Ameren Missouri
American Eagle Credit Union, City of O'Fallon, Great Southern Bank, and Shannon Norman Law.
Casino night proceeds benefit the mission of the O'Fallon Chamber of Commerce & Industries: The O'Fallon Chamber of Commerce & Industries is committed to promoting the economic vitality of O’Fallon and the St. Charles County Region by engaging its members in networking and educational opportunities, while advocating for pro-business public policy.
Did You Know: Coupons
That O’Fallon Chamber members can post coupons for free on our website.
The coupons are open to members and residents to use and it’s easy to set up. Check it out existing coupons here and contact us for more information!
Welcome to the year 2016 with the O’Fallon Chamber of Commerce and Industries!
First, I would like to thank Mike Favazza, our outgoing Chairman of the Board, for his tireless efforts. Under his exceptional leadership, our organization saw a large jump in membership, a name change, the implementation of our five year plan, a plan to build our cash reserves, and the business mentorship program to help out struggling businesses. Job well done!
An introduction is in order for those of you I have not yet met. I am entering my 5th year on the Board of Directors, and am very excited to be the 2016 Chairman of the Board. I started Marcos Productions, Inc. in 1980 and do what I love, and love what I do. My wife, Karen, is the glue in our family unit of five children and two+ grandchildren. We live in O’Fallon and enjoy the businesses and hospitality that this thriving City offers.
In a few weeks our board will meet at our annual retreat to make plans for 2016. Without a doubt, these plans will include diversification and continued growth of our membership, as well as maintaining the quality of our meetings, events and networking opportunities. We will continue to foster our relationships with the City of O’Fallon, County of St. Charles, State of Missouri and Federal Governmental entities. We will accomplish these goals by sticking to our vision, mission and value statements.
In order to be a valued resource for our businesses, organizations, and residents, we need all of our members to be engaged in our vision. As always, our Board Members and Staff value your input. There is an open door policy, and we will always entertain new ideas to keep our organization moving forward. This year we are adding a new staff member, which will allow our already strong staff to serve you even better.
Looking forward to a fun and exciting 2016 serving the O’Fallon Chamber of Commerce and Industries. Go forth and prosper. Remember, keep it in the O, keep it in the Co., keep it in the MO.
Chairman of the Board